Craig Gelband serves as Vice President, Group Medical Director at Ogilvy CommonHealth Medical Education, a WPP Company offering professional education programs for clients in the pharmaceutical sector. Craig Gelband draws upon five years of pharmaceutical industry experience in medical affairs and sales training.
Perennially recognized as one of the most lucrative sales opportunities in the United States, pharmaceutical sales shares many of the same requirements as other sales careers. Candidates for pharmaceutical sales positions must demonstrate a strong work ethic and an ability to work as a member of a team. As with many other sales positions, successful pharmaceutical sales reps must be confident and positive, which ultimately helps them close more sales.
Although all sales positions require an in-depth knowledge of the product, pharmaceutical sales involves highly technical information about medicine and pharmacology. Successful sales reps must be able to understand this information and learn new information on a continuing basis. Pharmaceutical sales reps must also be able to build an immediate rapport with doctors, who often have little time for extended sales calls.